The 3/50 Project


I recently stumbled upon this website through a local friend’s shop website. I was interested in this “Saving the Brick and Mortars” button on the side of her blog, so I clicked…and was taken to The 3/50 Project website.

The 3/50 Project is a organization that is trying to promote shopping locally in your own city/neighborhoods at your local Brick and Mortar stores. Understanding that Brick and Mortar’s are how our country was started, their weren’t “name brands” in the beginning, just local people trying to provide for their community.

So what does 3/50 mean? Here is their breakdown:

“Pick 3. Spend 50. Save your local economy.”

3/  Think about which three independently owned stores you’d miss most if they were gone. Stop in, say hello, and pick a little something up. That’s how they stay around.

50/  If just half the employed U.S. population spent $50 each month in independently owned stores, their purchases would generate $42,629,700,000 in revenue.

68/  For every $100 spent in independently owned stores, $68 returns to the community through taxes, payroll, and other expenditures. In a national chain, only $43 stays here. Spend it online and nothing comes home.

1/   The number of people it takes to start the trend…you.

Pretty cool concept. It makes you think and realize, when was the last time you went to a local shop to purchase something for a gift? How many times do you shop online at something like Amazon.com because you might be a member of the Amazon Prime program and get FREE 2-day shipping? (I mean, yeah, I’m a member of that too…) But…ever think about shopping online at even places like Etsy.com? Those aren’t necessarily businesses local to your community, but they are national, and small business owners who are trying to make a living, and sometimes having to work full-time as well as run their online business (like yours truly). You can find on Etsy too where your seller is from. Maybe next time look for a seller in the same city as someone you are trying to send a gift to. Now you are also helping their community by buying from them.

Here is the button for their site, add it to yours, blog about The 3/50 Project, and spread the love.

“Save the Brick and Mortars our nation is built on!”

Here in Portland we even have a local business called “Supportland“. You find a local shop who is apart of the Supportland group, and they’ll have cards for you. Every time you use your card in a local shop thats apart of the program, you are earning points buy “Supportlanding” your city and local Brick and Mortars. (I’ll blog about this lil’ guy later!)

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